The Post-Pandemic Consumer and How to Bank Them
Date / Time: Tuesday, July 20, 2021 10:00 AM - 11:00 AM
Add to Calendar
Consumers have endured significant disruption in their physical, emotional and financial lives over the past year, due to the COVID-19 pandemic. Months of isolation and social distancing have shaped behaviors and shifted consumer relationships with nearly every sector, including financial services. But even as pressure mounts to return to some version of pre-pandemic normal, bankers must consider what new consumer behaviors will become permanent, and what expectations must be met as the world reopens.
A deep understanding of consumer attitudes and behaviors is essential as a post-pandemic future approaches. This session will explore the factors that have had the greatest impact on behavioral change and discuss how bankers can both align with, and influence consumer behavior over the long term. The latest research will be shared, and participants will learn 4 ways in which to keep pace with the evolving needs and wants of the post-pandemic consumer.
Back to Events