May 20, 2026
“Mirror, Mirror, on the Wall, Is My Funding Strategy Fairest of All?”
Recent IntraFi research revealed that 97% of bankers expect deposit competition to remain the same or intensify while at the same time less than half the bankers expected loan demand to improve over the next 12 months.
Continued stagnant loan growth, higher competition for deposits, shrinking margins and ultimately lower levels of ROA and ROE throughout the banking industry mandate the development of meaningful and costeffective funding game plans to support growth requirements.
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